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No edits. No filters. Just the weave.
The groundwork for Indidha began in late 2022, inside a three-bedroom apartment in Noida. We spent months traveling, sourcing, and rejecting anything that felt "average." When we finally launched in 2023, we had no team and no warehouse; just a simple obsession: finding authentic handloom that didn't cost a fortune. Today, that apartment has grown into a community of 15,000+ women.
We don't do "fast fashion." We do Slow Integrity. Whether it's airy Mul Cotton, crisp Organza, or commanding Tissue, every saree is sourced directly from weaving clusters across India. We eliminate middlemen to ensure fair wages for artisans and fair prices for you. Quality-checked by human hands and shipped within 24 hours—because authenticity shouldn't make you wait.
Indidha wasn’t just a business plan. It was a lifeline.
In 2021, during the darkest days of the pandemic, Praveen Kumar was fighting for his life in a hospital bed. One evening, when hope felt thin, he sent a text: "My sons are out there alone. I can't afford to die."
He survived. But the battle left him with debilitating brain fog—a state where even simple emails felt impossible. In that silence, the corporate noise faded. He took the discipline from a 17-year career leading communications for global tech giants like Coursera, HCL, and Capgemini and applied it to the chaos of the loom. A single clarity emerged: he wanted to build something tangible. Something real.
Priyanka Singh became the anchor. While Praveen fought through recovery, exhaustion, and the immense mental toll of starting over, Priyanka held the standard. She ensured that the brand they were building had the warmth and integrity of a home, not just the efficiency of a business.
"Indidha is proof that if you show up raw—without edits and without apologies—you can build something beautiful."
We work directly with 400+ artisans. You pay for their skill, not a middleman's commission.
We don't charge you for expensive billboards or celebrity endorsements. We rely on your word of mouth.
We use tech to cut overheads, so we never have to cut corners on quality.
