{"product_id":"gypsum-ash-slub-cotton-indidha-saree","title":"Gypsum Ash | Slub Cotton | Indidha Saree","description":"\u003cstyle\u003e\n    @media (max-width:600px){\n      .product-desc{font-size:16px!important; line-height:1.95!important; padding:20px!important;}\n      .product-desc p{margin-bottom:12px!important;}\n    }\n    .product-desc h3{\n      font-family:inherit;\n      font-weight:500;\n      font-size:14.25px;\n      letter-spacing:0.45px;\n      color:#111;\n      margin:28px 0 10px;\n      border-bottom:1px solid #e5e5e5;\n      padding-bottom:8px;\n      text-transform:none;\n    }\n    .product-desc ul{list-style:none; padding:0; margin:0;}\n    .product-desc ul li{padding:4px 0; line-height:1.65; margin:0;}\n    .product-desc p{margin:0 0 14px 0;}\n    .product-desc .lead{font-size:17px; font-weight:500; margin-bottom:14px; letter-spacing:0.2px;}\n    .product-desc .disclaimer{font-size:12px; color:#666; margin-top:24px; font-style:italic; line-height:1.5;}\n    .prod-section:empty{display:none;}\n  \u003c\/style\u003e\n\u003cdiv style=\"font-family: inherit; color: #1a1a1a; line-height: 1.9; font-size: 15px; letter-spacing: 0.14px; max-width: 640px; margin: 0 auto; padding: 28px 20px; box-sizing: border-box;\" class=\"product-desc\"\u003e\n\u003c!-- Highlights FIRST --\u003e\n\u003cdiv class=\"prod-section\"\u003e\n\u003ch3\u003eHighlights\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eLength:\u003c\/strong\u003e 5.5 meters + running blouse piece\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBlouse piece:\u003c\/strong\u003e Included (Running matching slub fabric)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFabric:\u003c\/strong\u003e Slub Cotton\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eColour:\u003c\/strong\u003e Monolithic Desaturated Ash-Taupe \u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDesign:\u003c\/strong\u003e Borderless, unembellished body with matching tassels \u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMood:\u003c\/strong\u003e Minimalist, structural, commanding\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c!-- Lead --\u003e\n\u003cp class=\"lead\"\u003eGypsum Ash — aggressively subverts the delicate, vintage sentimentality traditionally associated with dusty pastels, delivering instead a calculated exercise in tactile friction and monolithic discipline.\u003c\/p\u003e\n\u003c!-- Description --\u003e\n\u003cp\u003eCrafted from raw Slub cotton, \u003cem\u003eGypsum Ash\u003c\/em\u003e utilizes a flat, desaturated ash-taupe base that operates as a strict, utilitarian canvas against raw concrete environments.\u003c\/p\u003e\n\u003cp\u003eThis muted expanse is deliberately borderless and completely unembellished, stripping away all visual noise to force the eye entirely onto the structural silhouette. The visual discipline is finalized strictly at the edge of the pallu, anchored by perfectly color-matched knotted thread tassels that ensure a stark, grounded finish without interrupting the monolithic canvas. Gypsum Ash is the definitive uniform for the woman who dictates her presence through calculated minimalism and uncompromising, tactile reality.\u003c\/p\u003e\n\u003c!-- Why You'll Love It --\u003e\n\u003cdiv class=\"prod-section\"\u003e\n\u003ch3\u003eWhy you’ll love it\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eTactile Reality:\u003c\/strong\u003e TSlub cotton weave strips away artificial sheen, grounding the drape in heavy, utilitarian reality.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMonochromatic Discipline:\u003c\/strong\u003e The complete absence of borders or motifs enforces a strict architectural order, presenting a unified, impenetrable front.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eStructural Drape:\u003c\/strong\u003e The natural, unpolished weight of the slub cotton allows the fabric to be manipulated into sharp, architectural folds rather than collapsing weakly against the frame.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c!-- Styling Notes --\u003e\n\u003cdiv class=\"prod-section\"\u003e\n\u003ch3\u003eStyling notes\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eThe Structural Anchor:\u003c\/strong\u003e Utilize the included running fabric to construct a severe, high-neck halter bodice. The matching color and fabric create a seamless, monolithic armor, while the sharp cut of the shoulders provides geometric friction.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eThe Metal Play:\u003c\/strong\u003e Maintain an absolute absence of jewelry. Strip the neck, arms, and ears entirely bare to force the visual focus onto the stark texture and color-blocking of the garment itself.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eThe Indidha Way:\u003c\/strong\u003e Center-parted sleek low bun, bare neck, heavily contoured jawline, and a steady, unapologetic gaze. Ground the look strictly against raw concrete or harsh architectural settings.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c!-- Care --\u003e\n\u003cdiv class=\"prod-section\"\u003e\n\u003ch3\u003eCare instructions\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eHand wash gently in cold water with mild detergent\u003c\/li\u003e\n\u003cli\u003eDo not wring tightly; let it drip dry in the shade to maintain the natural texture \u003c\/li\u003e\n\u003cli\u003eIron on medium-high heat while slightly damp to maintain crisp, sharp pleats\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c!-- Disclaimer --\u003e\n\u003cp class=\"disclaimer\"\u003eDisclaimer: Please note that colors may vary slightly due to screen brightness and inherent variations in hand-dyed, textured textiles.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"National Handloom, BGP","offers":[{"title":"Default Title","offer_id":53703916650814,"sku":"GY-SARE-748-NA-IN","price":2279.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0671\/5562\/4254\/files\/4_3_cf65c0cc-1b77-4a6d-9b19-20b9bc1e9438.avif?v=1780912083","url":"https:\/\/www.indidha.com\/products\/gypsum-ash-slub-cotton-indidha-saree","provider":"Indidha","version":"1.0","type":"link"}