{"product_id":"ash-amethyst-slub-cotton-indidha-saree","title":"Ash Amethyst | Slub Cotton | Indidha saree","description":"\u003cstyle\u003e\n    @media (max-width:600px){\n      .product-desc{font-size:16px!important; line-height:1.95!important; padding:20px!important;}\n      .product-desc p{margin-bottom:12px!important;}\n    }\n    .product-desc h3{\n      font-family:inherit;\n      font-weight:500;\n      font-size:14.25px;\n      letter-spacing:0.45px;\n      color:#111;\n      margin:28px 0 10px;\n      border-bottom:1px solid #e5e5e5;\n      padding-bottom:8px;\n      text-transform:none;\n    }\n    .product-desc ul{list-style:none; padding:0; margin:0;}\n    .product-desc ul li{padding:4px 0; line-height:1.65; margin:0;}\n    .product-desc p{margin:0 0 14px 0;}\n    .product-desc .lead{font-size:17px; font-weight:500; margin-bottom:14px; letter-spacing:0.2px;}\n    .product-desc .disclaimer{font-size:12px; color:#666; margin-top:24px; font-style:italic; line-height:1.5;}\n    .prod-section:empty{display:none;}\n  \u003c\/style\u003e\n\u003cdiv class=\"product-desc\" style=\"font-family: inherit; color: #1a1a1a; line-height: 1.9; font-size: 15px; letter-spacing: 0.14px; max-width: 640px; margin: 0 auto; padding: 28px 20px; box-sizing: border-box;\"\u003e\n\u003cdiv class=\"prod-section\"\u003e\n\u003ch3\u003eHighlights\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eLength:\u003c\/strong\u003e 5.5 meters\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBlouse piece:\u003c\/strong\u003e Included (Matching slub cotton fabric)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFabric:\u003c\/strong\u003e Slub Cotton\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eColour:\u003c\/strong\u003e Desaturated Mauve \/ Dusty Lilac\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTexture:\u003c\/strong\u003e Matte, highly tactile, with organic woven irregularities\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDesign:\u003c\/strong\u003e Borderless monochromatic drape with matching end-tassels\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMood:\u003c\/strong\u003e Grounded, architectural, minimalist\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cp class=\"lead\"\u003eAsh Amethyst — strips away the delicate, romantic sentimentality of its pastel origins, delivering instead an exercise in cold, desaturated minimalism.\u003c\/p\u003e\n\u003cp\u003eCrafted from highly tactile Slub cotton, \u003cem\u003eAsh Amethyst\u003c\/em\u003e embraces the raw, organic irregularities of its weave to create a matte, textured expanse that mirrors the flat, unpolished finish of heavy concrete. It utilizes a severe, unyielding dusty lilac base that operates as a monolithic, grounding foundation rather than a soft traditional hue.\u003c\/p\u003e\n\u003cp\u003eUnlike the airy fluidity of mulmul, this slub cotton provides a structured, architectural drape that holds its shape with deliberate, industrial weight, cleanly elongating the frame. This continuous, monochromatic architecture remains entirely borderless and uninterrupted, anchored simply by matching thread tassels strictly confined to the pallu's edge for a stark, unified silhouette. Ash Amethyst is the definitive uniform for the woman who dictates her environment through uncompromising, tactile minimalism.\u003c\/p\u003e\n\u003cdiv class=\"prod-section\"\u003e\n\u003ch3\u003eWhy you’ll love it\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eThe Tactile Slub Finish:\u003c\/strong\u003e The intentional, organic variations in the slub yarn provide a raw, unpolished texture that functions as wearable brutalism.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMonochromatic Discipline:\u003c\/strong\u003e The absence of a contrast border or print forces the focus entirely onto the structural drape and the intense, grounded depth of the muted pigment.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eStructural Drape:\u003c\/strong\u003e The slightly heavier weight of the slub cotton allows the pleats to fall with clean, architectural lines.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"prod-section\"\u003e\n\u003ch3\u003eStyling notes\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eThe Structural Anchor:\u003c\/strong\u003e Utilize the included blouse fabric to tailor a severe, high-neck sleeveless blouse. This creates an immediate, uninterrupted column of desaturated color and heavy texture.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eThe Metal Play:\u003c\/strong\u003e Skip delicate jewelry entirely. Frame the look with bare arms and neck to emphasize the architectural lines of the collar, utilizing minimal, raw silver hardware to maintain an unpolished, industrial edge.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eThe Indidha Way:\u003c\/strong\u003e Center-parted sleek low bun, contoured skin, bare neck, and a steady, unapologetic gaze.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"prod-section\"\u003e\n\u003ch3\u003eCare instructions\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eHand wash gently in cold water with mild detergent\u003c\/li\u003e\n\u003cli\u003eDo not wring tightly; let it drip dry in the shade to maintain the structural integrity and raw texture of the slub weave\u003c\/li\u003e\n\u003cli\u003eIron on medium heat to maintain the crisp, architectural pleats\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cp class=\"disclaimer\"\u003eDisclaimer: Please note that colors may vary slightly due to screen brightness and inherent variations in hand-dyed textiles.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"National Handloom, BGP","offers":[{"title":"Default Title","offer_id":53299898548542,"sku":"AS-SARE-731-NA-IN","price":2279.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0671\/5562\/4254\/files\/191.avif?v=1775872082","url":"https:\/\/www.indidha.com\/products\/ash-amethyst-slub-cotton-indidha-saree","provider":"Indidha","version":"1.0","type":"link"}